The Centre's strategy is based on the need for informed support services and activities geared towards business needs within the West Midlands.

These services will include: 

• Incisive awareness briefings on RFID, directed at introducing Businesses to the benefits that RFID have to offer.
• Education and training events directed at providing practical assistance in effectively applying RFID.
• Business assist activities directed at providing direct assistance to companies who have a need to apply the technology or see an opportunity to exploit the technology in new products, processes or technology integration initiatives.
• New Business and Business development activities directed at exploiting innovation and business development opportunities in which RFID and associated technologies may be seen to have a significant role to play.
• RFID support services directed at providing assistance with respect to issues concerning RFID such as privacy, security, exposure to electromagnetic fields, standards and regulations.

WM RFID Leaflet 

• ISO 18000-6B
• ISO 18000-6C (GS1 EPC Gen2)
• EM4122
  

• ISO 14443-A (MIFARE)
• Near Field Communication phones (Nokia 6131 NFC)
• ISO 18000-3 Mode 2 (Magellan)